Launched in 2018 by the Jane Goodall Institute and its global network of Roots & Shoots youth programs, this day honors humanity's closest living relative - the chimpanzee - while raising urgent awareness about the threats these remarkable primates face in the wild.
Chimpanzees share approximately 98.7% of their DNA with humans, yet wild populations have plummeted from around one million individuals a century ago to fewer than 300,000 today. Habitat destruction, illegal poaching, and infectious disease have pushed them toward an increasingly precarious future across central and western Africa.
Celebrations and awareness events take place in zoos, sanctuaries, schools, and research centers worldwide. Many institutions host educational talks, behind-the-scenes tours, and fundraising drives specifically benefiting chimpanzee conservation projects. Social media campaigns amplify the message to millions who may never see a chimpanzee outside a screen.
The date itself holds a quietly poetic significance - it marks the anniversary of the day in 1960 when a young Jane Goodall first arrived at Gombe Stream in Tanzania, beginning the most celebrated long-term wildlife study in scientific history.
Beyond celebrating these intelligent, tool-using, deeply social animals, the day invites reflection on what their survival says about our responsibilities. Protecting chimpanzees means protecting forests, ecosystems, and ultimately a shared biological heritage that connects humans to the broader web of life on Earth.